If you want to know how to start a videography business, do some research, reading, and soul-searching first. Take a good hard look at yourself and decide whether you can take the stress of owning and operating a small business. Competition will be fierce and the money stream erratic. Here’s a good list of steps toward starting a small videography business.
- Research the Market. Line up some clients before you open your doors. Assess the need and possible market in your community as well as how much competition you face.
- Write a Business Plan. Use a simple business model to start, including what services you’re going to offer; your target customers; how you’ll market your services; and reasonable goals you can achieve within a one-year time frame.
- Equip Yourself. Your business plan will help define the equipment you need.
- Register your Business. Choose your business structure, a name, and your logo design.
- Obtain Certifications. If you’ve chosen a field that requires certification, study up, take the qualifying exams, and become certified.
- Create a Demo. Record some footage to demonstrate what you can do. Use clips that illustrate the specific type of video you want to sell.
- Set up a Website. Make it simple, include your business name, logo, contact information, and a link to your demo tape.
- Advertise. Promote yourself through a variety of media (newspaper, video magazines, wedding magazines, craigslist, etc.).