If you want to know how to start a videography business, do some research, reading, and soul-searching first.  Take a good hard look at yourself and decide whether you can take the stress of owning and operating a small business.  Competition will be fierce and the money stream erratic. Here’s a good list of steps toward starting a small videography business.

  1. Research the Market.  Line up some clients before you open your doors.  Assess the need and possible market in your community as well as how much competition you face.
  2. Write a Business Plan. Use a simple business model to start, including what services you’re going to offer; your target customers; how you’ll market your services; and reasonable goals you can achieve within a one-year time frame.
  3. Equip Yourself. Your business plan will help define the equipment you need.
  4. Register your Business. Choose your business structure, a name, and your logo design.
  5. Obtain Certifications. If you’ve chosen a field that requires certification, study up, take the qualifying exams, and become certified.
  6. Create a Demo. Record some footage to demonstrate what you can do.  Use clips that illustrate the specific type of video you want to sell.
  7. Set up a Website. Make it simple, include your business name, logo, contact information, and a link to your demo tape.
  8. Advertise. Promote yourself through a variety of media (newspaper, video magazines, wedding magazines, craigslist, etc.).